Week 5

Video Lectures

About the week ahead

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Unit 11: An introduction to framing

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Unit 12: Old habits and some examples of framing 

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Unit 13: Reader friendly framing

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Required Reading

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Optional Reading

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Learn more about Erving Goffman and his work at

https://en.wikipedia.org/wiki/Erving_Goffman

Learn more about framing in mass communication at

https://masscommtheory.com/theory-overviews/framing-theory/

Watch this 8-minute YouTube talk on framing in science communication

https://www.youtube.com/watch?v=maJlqsvTeHI

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Practice assignments

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Reframing negatives

Quizes​

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Go to Week 6

Suggested sequence:

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1. Watch the video lectures.

2. Do the readings.

3. Do the practicum exercises.

4. Take the quizzes.

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For best audio experience use earbuds or a headset.