Week 5

Required Reading

Optional Reading

Learn more about Erving Goffman and his work at



Learn more about framing in mass communication at



Watch this 8-minute YouTube talk on framing in science communication


Practice assignments

Reframing negatives


Suggested sequence:

1. Watch the video lectures.

2. Do the readings.

3. Do the practicum exercises.

4. Take the quizzes.

For best audio experience use earbuds or a headset.

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